SEO. (Search Engine Optimisation) and digital marketing. An essential component for any growing organisation.

SEO and Digital marketing is vitally important for a business of any size because it provides you with the opportunity to establish significantly more engaged communication channels with your consumers for a significantly reduced budget.

Digital marketing & especially social driven marketing strategies allow for the small business owner to compete with large corporates, something that has not been possible for decades due to the limitations of the traditional broadcasting system.

Traditional methods of marketing created significant barriers to entry for small businesses, with huge budgets required to get your messages out there to the viewing and consuming public. In the past small businesses have been forced to make do with little to no real marketing or communications presence in their target audiences.

Today all of this has changed.

Small businesses are finding major benefits to modern marketing, especially in the digital and socially driven marketing fields where the potential to conceive of and implement a successful marketing strategy is high.

So what are these huge benefits for small businesses? I have put together a short list of the biggest and most effective benefits digital marketing can provide your small business:

  • Digital Marketing enables a direct communication pathway between your business and your consumer, enabling you to build your own audience of loyal fans.
  • Digital marketing generates better intel on consumers and can provide significantly improved ROI
  • Digital marketing can save you a money.
  • Digital marketing enables realtime customer service.
  • Digital marketing enables multi-device contact with consumers based on the consumers choice of device, time, place and need.
  • Digital marketing provides significant measurement and analysis of consumer behaviour and engagement.
  • Digital marketing prepares you for the Internet of Things
  • Remember that all of these tools and methods are completely useless if the quality of the inputs are poor. This means that your ability to be strategic, creative and relevant in building your digital strategy is what is going to make it or break it. Do you have the level of talent required to enable top drawer creative and strategic thinking?