2. Product videos (High End details)
Having videos is even better than images. Some consumers are wary of product photos that are enhanced. With video, you take product experience to the next level. Granted, it can be expensive to do videos for all the products you have. The situation is even more complicated if you drop-ship or buy products from wholesalers after your customers make an order. Videos

• Product clinics
• Product leaflets

3. Product details
Your product description should give the features and benefits of the product you are selling. Avoid using the product descriptions provided by the manufacturers. The descriptions are usually not tailored for customers and since many merchants use them, can make your website have duplicate content and this can affect the site’s rankings on search engines. Great copy should convince the customer to purchase a product. It should indicate how consumers will benefit from the product and why they should buy it right there.

4. Customisation
If you can, make it possible for customers to customize their products. Customization brings a sense of ownership and is fun. Moreover, it can also generate more revenues to your business. Customization can be enabled for simple features like product color and size or more complicated ones like type of video graphics card if the product is a computer.

5. Offers and Sales
People turn to online shopping not only because it is convenient, but also because they expect items to be cheaper there. Most customers look for sales and offers at eCommerce websites. The rise of group buying websites like Groupon and its clones have made consumers get back to the roots of online shopping where getting items at discount prices is a high priority. Have a sale and specials channels on your website to increase your conversions. Your sales and specials channel should be active especially during the weekends and holidays. Understand your customers’ shopping habits and give them a special sale day to improve your revenues.

6. Reduce aborted sales
One of the biggest headaches that online shop owners have to deal with is shopping cart abandonment. This is a situation whereby a customer that had put some products in the shopping cart fails to go through the entire checkout process or cancels the order during the checkout process. Today’s online consumer is more informed and savvy and is likely to do comparison shopping before checking out. To reduce shopping cart abandonment, address things like slow website load speed, high product prices, shipping charges and lack on online live chat support.

8. Shipping
Offer free or combined shipping. If you are not offering free shipping, you are losing customers. According to current market research, half of all merchants offer free shipping. Those who offer combined shipping see their sales double. Many online customers expect not to pay for shipping in one way or the other. Some merchants offer unconditional free shipping while with others, customers have to purchase items of a certain value to qualify for free shipping.

9. Address uncertainty
Clearly indicate what your customers can or cannot do after purchase. Customers usually want to know when they will get the items they order, whether the items will be the same as those depicted in the photos, what happens in case they are not satisfied with the items, etc. Address the most common questions or doubts that consumers may have about your product or company on a special page on your website or on the product pages. Amazon does an excellent job of estimating the date of delivery of your order and also clear instructions on what you can do with your order.

• List your trading address
• List your associates
• list your contact details, Email address(s) and phone number

10. Develop now
Develop your business now by creating an interactive online shopping portal. Just EMail our Customer Services team for a free quote, enquire now.